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Fashion merchandising and sustainability
International Expansion Strategy: Selected Work
Sweetgreen
X
Canada
International Expansion Strategy
According to the research, more than 84% of restaurants in Canada supply unhealthy fast food items, and 57% of Canadians want to see more healthy foods and salads in restaurants. There's an opportunity for Sweetgreen to enter the market.
International Expansion Strategy: Text
The Challenge
The local market environment can be really different from the origin country. To enter a new market in another country by modifying different aspects of a business strategy and developing a professional market entry strategy to fit the local taste.
The Strategy
Research the local market to leverage the opportunity effectively. Then, analyze from this country's economy, laws, regulations, the market, and finance aspects.
The Impact
It demonstrates the information for the company to consider whether to expand to a foreign market.
International Expansion Strategy: Text
In collaboration with Barnaba Fagioli, Carrie Fan, and Hannah Park.
Sweetgreen X Parsons School of Design - Spring 2021
BBA in Strategic Design and Management
International Expansion Strategy: Text
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